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The credo of this label is "Question the norm". It is about questions like what makes a bag, what makes it fit for everyday use, yet what makes stylish? The bags of Qwstion are characterised by timeless design, durability and versatility. They can be easily converted from a backpack, to a bag, or vice versa.
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The shop Qwstion Invites houses the entire bag collection. The name says it all: True to its credo, the products are not displayed isolated as usual in flagship stores, but embedded in the right context. The store invites labels with a similar attitude and design-oriented products to create a new shopping experience, in which the product and its context is the focus.
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Qwstion Invites aims to promote product designers who focus on the modernist tradition of Swiss design and provides them a platform to show case their designs and editions to the public.
Map qwstion


Badenerstrasse 156
8004 Zurich


+41 43 535 24 61

Opening Times

Mo-Fr 11:00-19:00, Sa 11:00-17:00

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