QWSTION STORE ZüRICH
The credo of this label is "Question the norm". It is about questions like what makes a bag, what makes it fit for everyday use, yet what makes stylish? The bags of Qwstion are characterised by timeless design, durability and versatility. They can be easily converted from a backpack, to a bag, or vice versa.
The shop Qwstion Invites houses the entire bag collection. The name says it all: True to its credo, the products are not displayed isolated as usual in flagship stores, but embedded in the right context. The store invites labels with a similar attitude and design-oriented products to create a new shopping experience, in which the product and its context is the focus.
Qwstion Invites aims to promote product designers who focus on the modernist tradition of Swiss design and provides them a platform to show case their designs and editions to the public.